Patrick J. Curran
Associate Creative Director, Design
Product Design
UI/UX • Figma
Objective: Completely reinvent the business model to be a subscription-based sweepstakes. We needed to persuade existing customers to switch to the paid model, as well as attract new users.
The landing page
featured the 3 main prizes offered at the time, and the prize detail pages went into further detail about each.
The registration form
was broken down into 3 steps to make the process as simple and friendly as possible.
The card design
gave a snapshot of all the important information for each level of membership.
The membership page
was where the user would go if they wanted to see their current membership, or change or cancel their plan.
Other pages
like an error page, transaction history, and FAQs were also created to fill out the experience.
What I did:
Collaborated with product and engineering, translating business needs and necessary features into design mockups.
Adhered to and applied our design system for a consistent, on-brand product.
Performed a competitive analysis for design inspiration, and iterated on mockups to arrive at the most user-friendly designs.