Patrick J. Curran
Associate Creative Director, Design
Kazaa
Brand Design • Acquisition
The NYC agency I worked for owned Kazaa - a popular music streaming service. We did lots of different offers targeting new users, with the intention of converting them into paid customers.
Music Selection
This offer led off with letting the user select any song they wanted and then listen to a preview.
Search Box
Here, the user could search for a song of their choice – showing the vast size and variety of our music library.
Seasonal
We brought all the magic of the holiday season to this offer with unlimited downloads.
Concert Sweepstakes
We partnered with select artists to give away concert tickets, which made for an enticing offer.
Site Testing / Optimization
Hero sections, featured artists, signup forms, login pages, landing pages, and lightbox messaging were some of the components that were tested to increase conversion rates.
Display Ads
We constantly tested display ads which proved to be a consistent source of new business.
What I did:
Conceptualized and designed landing page offers and provided front-end code to developers.
Provided various iterations of banner ads to be A/B tested.