Patrick J. Curran
Associate Creative Director, Design
Streaks Loyalty Series
Branding • User Retention
Objective: Encourage users to come back every day and complete a perfect streak to get the most entries to win.
$1M+
in annual revenue
246%
increase in users who completed a perfect streak
161%
increase in weekly entry activity
100%
automated
The 7 daily emails
used a gamified approach to reward users for coming back every day with compounded entry amounts.
25 directed messages
spoke to every possible scenario with regard to entry status, streak progress and day of week. Using graphics that were aligned with what the user saw on site provided a seamless experience.
A 100% Automated Solution!
Each email used technology to dynamically pull the prize image and title from the site. This significantly cut back on production efforts.
The perfect streak trigger had the
highest click rate ever for an email:
87.6%
What I did:
Brainstormed and developed creative strategy with the Chief Creative Officer.
Designed and developed every email in the series.
Ensured the email experience was consistent and seamless with the site – using aligned streak bar imagery and messaging.
Implemented the technology that dynamically updated the prize information and imagery, resulting in a fully automated and scalable product.
Results:
increased 246%.
The number of users who completed a perfect streak
increased 161%.
Weekly entry activity
over $1 Million for the year.
These emails achieved revenue of $21,000 per week, or