Patrick J. Curran
Associate Creative Director, Design
Token Sweeps
Email Design • Creative Strategy
Objective: Create an exclusive experience for our best customers that would bring in additional revenue without much cost for the company.
$3.26K
in revenue per deployment
60%
click-through rate
85%
click-to-open rate
This contest promoted Tokens, which provided value to the customer since they could be redeemed on site for more chances to win. Even better, they were free to give away, so it wasn’t necessary to fund a new sweepstakes.
There was no cost to the company.
The upfront email offered 5 entries to win
25 Million Tokens.
The landing page presented the user with the option to double their chances to win if they watched an advertisement.
Results:
60%
Click-through rate:
85%
Click-to-open rate:
Generated $3.26K
per deployment, which was 35% higher than planned.
Increased Token redemptions -
27K Tokens were redeemed.
16K unique names redeemed a Token.
Building on the success of this campaign, we created a second version...
We wanted to go bigger and better with V2, so this email promoted
1 Billion Tokens.
This landing page presented the option to get 10X their chances to win if the user watched an advertisement.
Results:
5% higher than V1
Click-through rate:
Generated $3.12K
per deployment
Token redemptions were 6.6% higher