
Design-focused Associate Creative Director
over two decades of professional experience creating visual solutions that engage, inform and delight users, while at the same time meeting marketing and business objectives. Possesses a design sense that is simple, clean, modern and user-centered. Adheres to brand guidelines and design systems for a consistent, on-brand look across multiple touch points.
Strategizes and conceptualizes ideas and sees them through completion. Passionate about driving results and creating value for brands by converting, acquiring and retaining their target audiences. Ensures copy and visuals work harmoniously together in top-notch designs which tell a cohesive, compelling story and encourage the user to take action. Committed to providing the best user experience by creating accessible design solutions that solve problems and reduce friction.
Expertise

Art Direction
Defining the visual language and creative vision for brands, ensuring every detail aligns with your core identity.

Visual Identity
Building cohesive systems of typography, color, and imagery that resonate with your target audience.

UI/UX Design
Creating seamless, intuitive digital experiences that bridge the gap between complex functionality and elegant aesthetics.

Print Design
With a background in traditional advertising agency experience and print design, and having spent most of my career at the forefront of the ever-evolving digital landscape, I’ve adapted and stayed current with the emerging design industry trends and best practices. I remain excited and optimistic about the future, and I will continue to lead the charge as a dedicated and resilient creative mind.

Brand Strategy
Developing comprehensive frameworks that guide visual development and long-term brand evolution.

Manager Experience
7+ years managing a team of designers – providing guidance, inspiration, creative feedback and critique. Encourages others to see the bigger picture and to think differently and strategically, empowering them to output their best creative work with measurable results. Acts as a mentor – providing in-depth knowledge, advice and support so (direct reports) they can enhance their skills, talent and careers.